Hy Cite - Home

Unlock Your

Greatest Potential

With Hy Cite.

Direct Selling

The Way It's Meant To Be

Hy Cite brings together a tradition of craftsmanship, a legacy of sustainable growth and a smart, unique approach to business to help build richer, better lives.

Years in Business

60+

Revenue CAGR From 2016 to 2022

13%

Revenue in 2022

$500M+

Customers over the past 6 years

2.8M

Our Royal Prestige^® Products

Comprehensive home and kitchen solutions that bring families together. Find out why the Royal Prestige^® brand is our pride and joy.

Learn More

Our Exclusive Distribution Channel

Real growth opportunities for ambitious entrepreneurs. Our community of independent Distributors shares our passion for superior home products and exceptional customer service.

Learn More

Our Presence

With over 10,000 Royal Prestige® Independent Distributors in more than 20 countries, supported by 1,500 employees across 8 countries, we’ve reached over 2.8 million customers in the past 6 years. We’re proudly ranked #23 among the world’s top 100 direct selling companies.

Who We Are

News

View All

Dec 29, 2023

Reimagining Direct Selling The Way It´s Meant To Be

By Paulo Moledo, CEO & President of Hy Cite

Oct 31, 2023

A Goal Without a Plan Is Just a Wish

Daniela Ortiz, CMO at Hy Cite explained why a strategic plan ensures best practices within the direct selling industry.

Dec 28, 2022

Good Corporate Citizenship Is a ‘Growth and Learning Experience’

MIDDLETON, Wis. — Established some 63 years ago, it’s no irony that Hy Cite Enterprises set down roots in a community that long ago dubbed itself “the good neighbor city.”