Founded in 1959 by Peter O. Johnson, Madison-based Hy Cite has become one of the leaders and innovators in direct sales and marketing. Our direct selling success story began in Wisconsin, but by the 1970s, because of the reputation of our Royal Prestige® cookware system, we began developing distributorships around the country. Our person-to-person approach remained the same, and as our company grew throughout the next three decades, so too did our network of distributors in the US and abroad.

Our Royal Prestige® and NutraEase™ cookware lines, air and water filtration systems, juice extractor, dinnerware, cutlery, and the newly-introduced Kitchen Charm™ cooking system are not available in stores. As it has been since Mr. Johnson began the company in 1959, our products are exclusively sold by independent authorized distributors who personally demonstrate the unique features of our household products directly to consumers in their homes. We believe this personal touch has been the basis for our decades of success.

The popularity of our cookware lines begins with the high quality of materials we use. Our cookware, water and air filtration systems have been especially designed to promote the family’s healthy eating and well-being. We feel so strongly about our quality that we offer a 50-year limited warranty on many of our products.

Royal Prestige, NutraEase and Kitchen Charm™ products can be seen at national venues like bridal, houseware, and consumer shows, as well as presentations for people in their own homes. We hope you'll give us a try.

Hy Cite is a proud member of the Direct Selling Association.