Founded in 1959 by Peter O. Johnson, Madison-based Hy Cite has become one of the leaders and innovators in direct sales and marketing. Our direct selling success story began in Wisconsin, but by the 1970s, because of the popularity of our Royal Prestige® home cookware system, we began developing distributorships around the country.  Our person-to-person approach remained the same, and as our company grew throughout the next three decades, so too did our network of distributors.

Our Royal Prestige home cookware systems, air purification and water filtration systems, juice extraction systems, dinnerware, cutlery, and the newly-introduced OceanBlue™ cleaning system are all designed to enhance your lifestyle. But they're not available in stores. As it has been since Mr. Johnson began the company in 1959, our products are sold by individual authorized distributors who personally demonstrate the unique features of our household products directly to consumers in their homes. We believe this personal touch has been the basis for our decades of success.

The popularity of our Royal Prestige line begins with the high quality of materials we use. Our cookware systems help promote healthy eating, and our air quality products help keep your home environment as healthy as possible. We feel so strongly about our quality that we offer a 50-year warranty on many of our products.

Though Royal Prestige and OceanBlue products can be seen at national venues like bridal, houseware, and consumer shows, we still feel our strongest presentation is the one our distributors make to people in their own homes. We hope you'll give us a try.

Hy Cite is a proud member of the Direct Selling Association.